Tirtir works to a short line: be you, be confident. In its own words it exists to make an ordinary day shine in a colour that is your own. It built that on shade range. Its cushion went from three shades to forty in two years, sorted by undertone rather than by lightness alone. The formulas are dermatology tested and hypoallergenic, without sulfates or parabens, and everything is made in Korea. It is a female-founded brand, and its cushion was the first Korean one named cushion of the year at Japan's Cosme Awards.
