Collection: Frudia

Frudia is the fruit-derived antioxidant skincare brand of Welcos. The Korean company was founded in 1986 as Hyundai Cosmetics Industrial Co., put Korea's first hair-straightening cream on the market and later built natural brands, Frudia among them. The brand's cream won an iF Design Award in 2017, and Frudia was launched in CVS Pharmacy stores in the USA.