By Wishtrend

By Wishtrend came out of a diverse global community, and it says plainly what it believes: beauty is in individuality. Respecting individual authenticity rather than uniformity, it sets out to accompany that search rather than direct it. In practice that means results first — food-based ingredients like grains, fruit extracts and tea, combined against a specific concern rather than a general promise. The formulas leave out parabens, phenoxyethanol, mineral oil and artificial colouring, and the brand is cruelty-free. It belongs to the Korean company Wishtrend.