The Face Shop was launched in 2003 and belongs to LG Household and Health Care. Its line from the start has been Natural Story, and it rests on three principles the brand names itself: naturalism, value and variety. It works with roughly six hundred natural ingredients gathered from twenty-five countries — flowers, grains, fruit, mineral water, and herbs out of traditional Korean medicine — and puts the results through dermatological testing. Its emblem carries the goddess Demeter. The brand is cruelty-free and packs in eco-friendly materials.
