Entropy

Entropy took its name from the second law of thermodynamics and reads it as a philosophy: an unstructured beauty that blooms in chaos and spontaneity. There is no boundary in beauty, it says. A change only you notice counts as much as one that catches other people off guard. Its own field is doing at home what used to need a salon — it made the first brow perm in mascara form, with the container patent still pending. The formulas are low-irritation, built on ingredients rated green by EWG.