Collection: Unove

Unove launched in 2021 with more than a decade of research behind it and one question: why can hair care not be as effective, as inventive and as thoughtful as skincare? Its answer is DeepCore Bond Technology, a triple bond treatment meant to reinforce the bonds inside a hair, hold its strength and close the cuticle. The brand puts as much weight on how a product feels and smells as on what it does — its own line is surreal softness, powerful repair. From 2022 to 2025 it was the number one hair care brand at Olive Young, the largest beauty chain in Korea.