Braye

Braye works to a concept it calls Rough Beauty — an aesthetic with a rough edge, deliberately not polished smooth. Its stated mission is multifunctional, vegan and cruelty-free products that meet the highest standards of quality and ethics, so that nobody has to compromise on their values. It stands on three principles: quality, innovation and sustainability. The look is part of the argument — silver-toned cases, magnetic closures, and add-on chains and brushes that turn a lipstick into something worn rather than carried.