Judydoll is a Chinese makeup brand built on the idea that colour has no end to it. Rather than hand down rules, it hands over the tools: more than eleven hundred shades across its formulas, meant to be mixed, matched and argued with. The look is bold, the formulas are meant to sit well on skin, and the range runs from metal-wand mascaras to contour palettes with several tones in one. It sits inside Joy Group, alongside its sister brand JOOCYEE.
