OOTD stands for Oxygen of the Day, and that is the argument: looking after skin should be as ordinary and as necessary as breathing. It works as a derma brand, so the weight goes on research and on active ingredients that have been shown to do something, formulated in a lab rather than assembled out of a trend. Much of the range carries EVE Vegan certification, and none of it is tested on animals. Designed and made in Korea.
