Naris Up belongs to Naris Cosmetics, a Japanese company founded in Osaka in April 1932. Its founder, Mitsuyoshi Muraoka, worked as a researcher as well, and the product that made the company was an exfoliating lotion released in its fifth year; Naris still holds the largest share of that category in Japan. Naris Up is the arm built for a different kind of shopping — the drugstore shelf and the online basket, where a person chooses for themselves. What it carries over is a research house's formulation at an everyday price.
