Mary&May

Mary and May treats skincare as more than a routine — as a way of getting to know your own skin. Skin changes daily, it says, shaped by the weather and by how a person lives, so the care has to move with it. Its rule is less but better: fewer ingredients, at concentrations that actually do something. It names three pillars, innovation, effectiveness and integrity, and holds its ingredients to EWG green grade. The brand states that its products are vegan and not tested on animals, and its packaging is recycled paper printed with soybean ink.