Anua

Anua starts from a position not many skincare brands take: that healthy skin does not come from products alone. Stress, sunlight, what a person eats, hormones, the air around them — the brand names all of it, and says the work has to cover skin, body and mind together. What follows from that is a less-is-more approach: short formulas, only what is needed, nothing added that might irritate. Its own ingredient is heartleaf, Houttuynia cordata, harvested in Korea and long used to calm redness and irritation. The formulas are vegan, the packaging is deliberately plain, and everything is made in Korea.