Collection: Lips Make up

Lip makeup stretches well beyond classic lipstick: alongside it sit tints, glosses and lip pencils, and then the formats that are half skincare — lip balm, lip oil and lip serum. The easiest way to choose is to ask one question: what should still be on your lips after a coffee — colour, shine, or the feeling of care.

A lip tint is the Korean answer to colour that lasts. It doesn't coat the lips the way lipstick does — it stains them, so the glossy top layer wears away through the day while the shade stays behind. Rom&nd describes its Juicy Lasting Tint as a light, non-sticky gloss texture with a glass-like shine whose colour deepens over time and lasts all day. A lip gloss is chosen precisely for that top layer, and modern lip oils join the two: Tocobo describes its lip oil as a non-sticky shine with a berry tint that hydrates the lips and visually plumps them at the same time.

When the problem is dryness rather than colour, balm and serum take over. Anua says its lip serum can be worn during the day as regular care or layered thickly at night as an overnight mask that smooths flaky lips. A plumper is a format of its own: VT makes one in two strengths, for beginners and for the experienced, and describes it as a glossy finishing layer with a tingle that makes lips look fuller.

Some products do two jobs at once: Braye describes its Lipsleek as lip and cheek colour in one — from gradient lips to full coverage to a touch of colour on the cheekbones, all in a single shade. The texture is semi-matte and velvety, and a formula with 60% skin-caring ingredients and shea butter keeps lips from the dryness typical of matte lipsticks.