Aromatica

Aromatica was founded in 2004 by Jerry Kim, after a stay in Australia where essential oils and herbal remedies were part of ordinary life. Bringing that home to Korea meant taking aim at one thing: synthetic fragrance, then used freely in food and cosmetics alike. The brand states its mission as driving synthetic fragrances off the earth, and its motto is shorter still — save the skin, save the planet. It was the first Korean brand named an EWG Safe Cosmetics Champion, and it holds certification from the Vegan Society, ECOCERT and EWG Verified. Even if it means moving more slowly, it says, it has always followed what it believes is right.