Missha

The position Missha states is short: quality should be affordable. It was born in the early 2000s out of that one aspiration — makeup and skincare of the highest quality at a price anyone can pay. The goal it sets is to make glowing skin attainable rather than exclusive. It works with plant extracts and puts its weight on research and quality control, and everything is made in Korea. What it promises is gradual change through continued use rather than an overnight one.