Goodal belongs to Clio Cosmetics, and its name is simply good and all — what it says it looks for is everything that is good, and good for everyone. That runs through the work: ingredients grown in Korea, harmful substances left out, packaging built to be sustainable, formulas kept mild. Clio's own description of it is high-performing clean beauty, which is to say it does not intend to trade one of those for the other.
