Collection: Brow Makeup

Brows carry the expression of a face, so makeup treats them as a group of their own with formats of their own. The choice depends on what the brows are missing: shape, density, or simply keeping the hairs where they were put.

A brow pencil is the most precise: a fine tip draws individual hairs and fills the gaps, the obvious pick when a brow has breaks or the tail needs extending. Brow powder and pomade work more softly, filling the whole shape at once without visible strokes. Brow gel, with a wand like a mascara's, does not draw at all — it holds: a clear one sets the hairs in the chosen direction, a tinted one leaves colour as it sets.

The formats also cross over. Unleashia files its Shaper as a pomade-fixer: by the brand's own description it holds the shape firmly and for long, while leaving the hairs soft and flexible with no lacquered stiffness; it goes on with the spoolie through the whole brow, while edges and sparse spots are finished with the slim brush. A practical rule: thick brows often need nothing but a clear fixer — the shape exists and only has to stay; sparser brows are drawn in or filled first and set after, so the work survives the day. The shade is matched to hair colour, so the brow stays part of the face rather than the first thing anyone notices.