Rom&nd

Rom&nd is a South Korean beauty brand founded in 2016 by makeup artist and blogger Saerom Min (Gaeko). The name reflects her identity and the concept of “romance & you” — an invitation to highlight your natural beauty. The brand is best known for its viral hits, especially lip tints and cushion foundations with lightweight, sheer textures and a glowing finish. Rom&nd quickly won over Gen Z with trendy shades, adorable packaging, and affordable pricing.